WHAT IS S.E.O?
Search Engine Optimisation (S.E.O) is the name given to the process of gearing your website up to ‘rank’ or appear on Google and other Search Engine Results Pages (SERP) when people type in relevant search terms.
In other words, If you are a driving instructor based in Glasgow then a strong S.E.O strategy will help your website appear to customers searching online for ‘Driving lessons in Glasgow’.
A solid S.E.O strategy is a corner-stone in any digital marketing strategy and drives ‘organic’ traffic towards your site, meaning that you are drawing eyeballs to your content without having to part with your cash every time they click through to your site.
The more SEO friendly your website is, then the closer you get to that coveted number one spot on Google searches, and subsequently the more potential customers you attract.
SEARCH ENGINE OPTIMISATION:
GET YOUR BRAND FOUND ONLINE.
Principally we need to ask two very important questions, where are you just now, and where do you want to be?
This will allow us to understand the keywords and terms you wish to be associated with, and from that point, we can get to work increasing your brand’s visibility online.
Some common features of an S.E.O strategy are:
HOW WE IMPROVE YOUR WEBSITE S.E.O?
Content Writing: As a consequence of the last step, we now need to make sure you have lots of lovely keyword focused content that will meet the needs of all your potential customers and encourage Google to boost your site up higher in the rankings.
Link Building: Google favours sites that have high ‘authority’ scores, and one of the principle ways they define this is by rating your site based on how many external sites link to your content. Our job is to write catchy engaging and relevant content that others will want to host, and thereby enhance your ‘authority’.
Contact one of our SEO experts today & help your brand realise its search potential.