COST EFFECTIVE DIGITAL ADVERTISING TAILORED FOR YOUR BRAND
GOOGLE ADWORDS MANAGEMENT
What Is Pay-Per-Click
A finely tuned Pay-Per-Click campaign allows you to ‘skip the queue’ and get your brand in front of customers who are interested in your products.
Have you noticed how the top three results from any Google search have that little green ‘Ad’ box beside them? Or how you keep seeing ‘sponsored’ links popping up on your Facebook feed? Well, these are examples of Pay-Per-Click (PPC) marketing in action.
As the name suggests, there is of course a cost involved in getting your brand displayed in these coveted spots on Google, search engines and social media platforms.
However, unlike traditional advertising where you pay up front for an ad to run in a newspaper or on TV and sit with your fingers crossed hoping you haven’t just burned your budget on an unsuccessful campaign, you can set up a PPC campaign so that you don’t actually have to pay a penny unless someone clicks on the link to visit your page or call your company.
Our PPC boffins will do the research to find out what keywords and search terms people in the market for your products are actually typing into Google, from there we can determine the most efficient way to bring interested traffic to you and convert them into customers.
While you can set a maximum budget you are willing to pay for each click, the market is crowded and competition can be fierce so our specialists will crunch the data to ensure that the amount you pay-per-click is as cost-effective as possible.
Furthermore, PPC ads can be targeted at audiences based on highly relevant factors such as age, location, gender, interests and what time they are online.
Who Sees Your Ads &
How Much Does It Cost?
Where Will My Ad Be Shown?
Pay-Per-Click advertisements go beyond making your brand prominent on search engine results pages and on social media feeds.
Through utilising Google's Display Network, we can create attention-grabbing content that will be broadcast on banners and advertising space on internet pages relevant to your products.
We can use this in conjunction with Remarketing campaigns so that users who have visited your site in the past but didn’t make a purchase on that occasion will come into contact with your marketing while viewing other similar pages.
Marketing is all about making sure your brand comes to the top of people’s minds when they are in the market for your product, and PPC is one of the quickest and most effective ways to do so.
Contact us now to see how our team can build a strategic pay-per-click campaign to boost traffic and conversions on your site.